{ "name":"The Great British Beer Festival 2025", "description":"The Great British Beer Festival is back! Join thousands of fellow beer lovers at the NEC Birmingham, where you can sample hundreds of unique ales, ciders, perries and craft beers from around the world. Also available will be a range of no & low alcohol beers, wines, cocktails and soft drinks. Enjoy live music, and experience the festival’s vibrant atmosphere in a way like never before! Opening times: Tuesday 5 August 12:00 - 17:00 (Trade Session) Tuesday 5 August 17:00 - 22:30 (Public Session) Wednesday 6 August 12:00 - 22:30 Thursday 7 August 12:00 - 22:30 Friday 8 August 12:00 - 22:30 Saturday 9 August 12:00 - 19:00 Last admission will be 40 minutes before closing and all bars will close 30 minutes before closing.", "startDate":"2025-08-05", "endDate":"2025-08-09", "startTime": "12:00", "endTime": "19:00", "location": "NEC Birmingham, Pendigo Way, Marston Green, Birmingham, B40 1NT", "timeZone": "Europe/London", "options":[ "Apple", "Google", "iCal", "Microsoft365", "Outlook.com", "Yahoo" ] }